Tretorn

01.

The Brief

Tretorn is a Swedish manufacturer of rubber boots, sneakers and apparel for rough weathers with headquarters in Helsingborg. The brand has been owned by Authentic Brands Group since 2015 and was founded in 1891 as Helsingborgs Gummifabrik AB. The artwork for the Mexico 68 sneaker came alive as a proposal that was presented for Tretorn.

02.

The Branding

The artwork for the Mexico 68 sneaker was inspired by the traditional OS colors and track and field lane.