Addlrr is a startup in Stockholm that wants to bring positive change by transforming the marketing industry into a force for good. Addlrr is an impact community powered by a cutting-edge ad tech digital plattform where consumers, brands and the impact sector join hands to become a source of impact. Addlrr approached Yaas to re-design their new visual identity and UI design for their app.
UI Design, Branding
Our main objective was to establish a refreshed brand presence. We re-designed their graphic profile that also included a brand new logo. The logo symbolizes two device screens that overlap into the shape of a heart. The green “screen” illustrates climatesmart impact that overlaps the black screen that stands for traditional marketing.